What approach does a South Asian
Advertising Agency follow? Which audience & market does it target? The
community of people from India, Pakistan, Indonesia, Bangladesh, Sri Lanka,
Nepal and Myanmar origins compiles the South Asian market. This community is
regarded as a rich, well educated and marketable ethnic group. Many advertising
agencies are getting inclined towards this community and market as it can
easily enhance your business reach and profitability. It depends upon the
various agencies, how they can tap the target audience and dish out cost
effective, satisfactory and ethnically cultured solutions to these markets. The
main motive of these agencies is to deliver thought based strategies backed by
astute media solutions. Along with this market, the agencies also focus on the
Middle Eastern and Asian American demographics in North America. The main job
of these agencies is to recognize the strength of this increasingly diversified
community. The creative team of these firms comprises of a talented blend of
designers, writers, and project managers all committed to the singular goal of
producing results for the clients from these communities. Let us look at some
facts that a South
Asian Advertising Agency focuses on
Affluence
·
The median family income for South Asians in
2007 was $92,925 compared to median income for entire US at $48,451
·
Over $90 Billion disposable income
Population
·
Grew by 125% from 1980 to 1990
·
Grew by 106% from 1990 to 2000
·
Grew by 38%, almost 15 times the national growth
rate, between 2000-2005
·
Expected to maintain the growth from 2005 to
2010
A South Asian Advertising Agency has an expertise in
providing the clients with innovative marketing tools, out of the box marketing
strategies and detailed media plans to enhance the reach to the target audience
in the community along with successful conversions for better profitability.
The major
proficiencies of these agencies are as follows
·
Full service agency to strategize and plan media
projects based on the cultural insights of the target audience.
·
Experience, expert team and bifurcated avenues
to serve nationwide campaigns
·
Creating an ROI-focused media and marketing plan
to build penetration into the South Asian market, using multi-leveled,
multi-pronged approach.
The Services include
·
Strategic Planning
·
Ground Events Management
·
Public Relations
·
Direct Marketing
·
Multicultural Digital Marketing
·
Radio, TV & Print Advertising
·
Creative Development
Media Morphosisinc is one of the leading full service
agencies that specialize in multicultural marketing with immense focus on South
Asian Advertising. They specialize in campaign acquisitions & delivering
solutions cost effectively.
